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:: Sensory Marketing: Theoretical And Empirical Grounds (Routl ::

 
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MessagePosté le: Dim 18 Juin - 21:32 (2017)    Sujet du message: Sensory Marketing: Theoretical And Empirical Grounds (Routl Répondre en citant




<EM>Sensory Marketing</EM>&nbsp;offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.



Details:
rank: #7,516,433
price: $48.77
bound: 420 pages
publisher: Routledge; 1 edition (March 12, 2017)
lang: English
asin:
isbn: 1138041017, 978-1138041011,
weight: 1.7 pounds (
filesize:




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20%off Book Blueprint Jacqui Pretty 13 Jun 2017 Paperback 12,72 15,95 Save 3,23 Add to basket Your request to send this item has been completedFind more libraries Librarian? Claim your library to Sensory marketing : theoretical and empirical grounds Author: Bertil Hulten Publisher: New York : Routledge, 201532%off Different Youngme Moon 16 Sep 2011 Paperback 10,46 15,49 Save 5,03 Add to basket All Rights Reserved

Schwager 02 Jul 2012 Paperback 17,79 24,51 Save 6,72 Add to basket to United Kingdom Destination, Rates & Speeds Stock Image 10HardcoverPlease enter your name40%off Ask Gary Vee Gary Vaynerchuk 14 Mar 2016 Hardback 16,90 28,49 Save 11,59 Add to basket Be the firstWe do not ship to Military AddressesBook Condition: New38%off Value Proposition Design Alexander Osterwalder 27 Oct 2014 Paperback 19,66 31,90 Save 12,24 Add to basket 52%off Logo Design Love David Airey 30 Aug 2014 Paperback 23,00 48,14 Save 25,14 Add to basket Linked Data More info about Linked Data Primary Entity > # Sensory marketing : theoretical and empirical grounds a schema:Book, schema:MediaObject, schema:CreativeWork ; library:oclcnum "923734390" ; library:placeOfPublication > ; schema:about > ; # Senses and sensation schema:about > ; schema:about > ; # BUSINESS & ECONOMICS--Management Science schema:about > ; # Consumer behavior schema:about > ; # Marketing schema:about > ; # BUSINESS & ECONOMICS--Industrial Management schema:about > ; # BUSINESS & ECONOMICS--Organizational Behavior schema:about > ; # BUSINESS & ECONOMICS--Management schema:author > ; # Bertil Hultn schema:bookEdition "First edition." ; schema:bookFormat schema:EBook ; schema:datePublished "2015" ; schema:description "Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index."en ; schema:exampleOfWork > ; schema:genre "Electronic books"en ; schema:inLanguage "en" ; schema:isPartOf > ; # Routledge interpretive marketing research ; schema:isPartOf > ; # Routledge interpretive marketing research series ; schema:isSimilarTo > ; schema:name "Sensory marketing : theoretical and empirical grounds"en ; schema:productID "923734390" ; schema:url > ; schema:url > ; schema:url > ; schema:url > ; schema:url > ; schema:workExample > ; schema:workExample > ; schema:workExample > ; schema:workExample > ; wdrs:describedby > ;Consumer behavior Privacy Policy Terms and Conditions WorldCat is the world's largest library catalog, helping you find library materials online21%off Be Obsessed or Be Average Grant Cardone 11 Oct 2016 Hardback 19,91 25,49 Save 5,58 Add to basket 79c7fb41ad


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